The Korean drama industry is rapidly transitioning from traditional broadcast channel-centric to a new ecosystem led by latest digital media. In this shift, drama production costs have risen dramatically, and contract https://bookmarkalexa.com/story4481249/production-of-korean-dramas-in-the-digital-transformation-era-analysis-of-cost-structures-and-marketing-strategies-through-ott-platform-expansion-and-global-advancement-strategies-with-changes